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Unlocking Real-Time Body Glucose Insights for Every Meal

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Role

Product Designer

Time

7 weeks

Contributions

Research, design, and testing 

Product type

Native application

Overview: The Continuous Glucose Monitor, developed in 2001, was initially confined to medical applications. In 2020, NutriSense founders were the first to pioneer the use of CGM technology, intending to develop an AI-powered nutrition coach and enhance accessibility to a broader audience.

Challenge: There is no seamless experience that helps users choose diets based on their unique physiology to help them reduce their chances of developing metabolic disorders (like Type 2 diabetes and heart disease), shed unwanted pounds, and improve athletic performance that customers are truly satisfied with.

Objective: Research, strategize, and design end-to-end Native app experience to help users understand their body glucose and make changes to improve their diet with a focus on enhancing customer retention by 10%, addressing the encounter high abandonment rate with the first MVP, and increase user satisfaction by 20%.

Design Process

Insufficient insight into user preferences, requirements, and expectations.
  • Current sources of frustration and pain points?

  • What did the user really want?

  • What did they really need?

Immersed in an intensive week-long research sprint.
  • 6+ users interviews.

  • Investigated forums, social media, data, and gathered insight into the most common reasons for users to contact the company. 

  • Mapped out a competitor and SWOT analysis. 

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User Interviews Takeaway
  • The application demands a considerable time commitment for use.

  • Users find the interface and data difficult to grasp.

  • There is a lack of perceived value for the product among users.

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Investigation Takeaways
  • 65% of users were women over age of 40 which is not what the company target audience thought to be.

  • 82% of users who contacted the company wanted to understand the graph.

  • 19% complained the graphs weren’t accurate and not sure how to access their data. 

Design Process

 Conceptualize

Inundated with insights, the next step was to prioritize and shape a strategic plan.
  • Understand the essential pain points, desires, and needs.

  • Categorize all the collected insights.

  • Present our synthesis.

We delved into secondary research to craft our product strategy and enhance the user experience.
  • Created affinity maps.

  • Prioritized target users pain points, wants, and needs.

  • Present the insights to stakeholders.

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Affinity map
  • The input data efforts in using the application do not correspond to accurate outcome data.

  • The graphs and interface lack intuitiveness for understanding.

  • The user expresses uncertainty about how the data provided can be beneficial.

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Customer journey map
  • Difficulty documenting all changes such as alerts, patient going out of room, or in especially during shift change.

  • Incoming calls are often gone unnoticed. 

  • Hard to communicate with patient, speak their language, or keep an eye when privacy mode is enabled.

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Key Takeaways
  • Need quick way to enter data.

  • Need accurate ways to enter data.

  • A clear solution to what food spiked the glucose.

Design Process

A quick turnaround was needed, with developers awaiting the design to start the building process.
  • What is our visual design language?

  • Are we prioritizing development for iOS initially?

  • What technical constraints are we facing within the current timeframe regarding auto-entry functionality?

Once we clarified all the questions, we initiated the design process.
  • Redesigned the user interface.

  • Moved forward with a iOS first approach.

  • Focused on data visualization link to meal as priority.

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Streamlining the experience, amplifying the impact.

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Insightful Glucose Spikes Analysis

Uncover the factors behind your glucose spikes effortlessly. Easily identify the specific food ingredients or activities influencing your glucose levels with a straightforward 1-10 scale. Dive deeper into detailed analysis to enhance your understanding.

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Effortless Food Data Input with AI Assistance

Capture your meal with a photo or input its name, and watch as AI swiftly populates the ingredients within seconds. Customize the details to your desired accuracy level, giving you the flexibility to add or adjust information as needed.

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Seamless Activity Logging with Fitness App Integration

Experience the convenience of synchronized activity logging with your favorite fitness apps. Whether manually entered or automatically synced with devices like Apple Watch or other fitness trackers, effortlessly keep track of your activities for a comprehensive health overview.

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Guided Support Throughout Your Health Journey

Receive personalized assistance throughout your wellness journey. Message a nutritionist directly through the app to gain insights into your glucose spikes, or seek advice on refining your diet, sleep patterns, or fitness routines. Empower yourself with expert guidance for a healthier lifestyle.

Outcomes

  • A 21% decrease in abandonment rate.
  • An increase from a 3.1-star rating to 4.3-star rating 
  • 63% of survey participants provided positive feedback, stating that the application assists them in making improved diet choices.
  • 71% mentioned that the data visuals make it easy to comprehend which foods are causing spikes in glucose levels.

Below is the CEO’s acknowledgement of the team’s efforts and achievements.
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