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In a rapidly digitizing world, effective motion design has become a key player in any company's marketing arsenal. From explainer videos to ads and presentations, a well-executed piece of motion content can help a business to stand out from the competition and better engage with its target audience.

Components Library

Through quantitative UX research, we  can analyze user behaviors to observe what your users actually do and how they do it. We then compare these findings against expectations to identify unnecessary obstacles that get in the way of completing their core tasks. By identifying friction, we uncover opportunities for improvement through design and interaction changes.


Design principles & Governance

A Design system is much more than a style guide or a components library. What WANDR delivers is the principle of how design should be treated and governed at your organization. It provides your team a better understanding of the decisions that lead to the components in the design system, guiding them in the right direction when they need

to create custom UI elements.


Design Led organization

Engineers run the culture at your organization - we see this time and time again. They build new features and add them to your product like Frankenstein. With a well-governed design system, culture starts to shift towards becoming design-centric.


What are the benefits of investing in a Design System?


Design Systems can save your organization thousands of hours of work, especially when you’re building a large SaaS product. UI components and design elements can easily be replicated so that teams can use the same components over and over, without needing to design them from scratch. It also allows your design team to change a single component in a matter of seconds, not hours.


For example, let’s say you’re going through a redesign and a designer needed to change the button from red to blue. Without a design system, this designer would need to change that button color manually across all of your screens that have that button. At a small startup, that may only take an hour or two to do; but if you’re scaling an enterprise SaaS product, that single change can take days. With a design system, that designer will change the color once, and the system will automatically reflect the change across every screen in seconds.


Design system also serves as a single source of truth that allows for scalability when designing new features--it prevents inconsistencies, design debt (and/or technical debt), and misinterpretations. So when you have a product team with multiple designers, they are all working out of the same component library, instead of their own individual references. This benefit then trickles down to development handoff--if a developer had already created a red button, they won’t need to re-develop that same button.


What’s the difference between a Design System and a Style Guide?


Style guides are your foundation for your brand identity. They set the tone, voice, and language of your brand by establishing key design elements, such as typography, iconography, and colors. Style guides only serve as one part of the Design System.


Design Systems, on the other hand, lay down the principles on how all these different elements should work together and how they should or shouldn’t be combined. For example, if a button is always blue, but then is red when placed inside a chart, the Design System will explain as to why there is this inconsistency of design elements in certain instances.


Design Systems are also always evolving, unlike a Style Guide. A Style Guide usually has a standard number of design elements that never change unless an organization goes through a major re-branding; however, a Design System is expected to evolve as the product scales because of new interactions and UX that is involved.


Why are so many product teams releasing Design Systems these days?


If your organization does not utilize a Design System, then it is leaving money on the table. Design Systems can directly impact your bottom line--it saves thousands of work hours that would otherwise be used creating repeated design elements that already exists. It ensures that your entire product team and organization are working from the same single source of truth, which is essential for scaleability and consistency. Without it, your team is stuck doing busy work fixing the inconsistencies.

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