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My world is a concept idea I worked on by myself. The inspiration came from playing Hatchi, Second Life and Pokemon go

Confidential information has been withheld.


UI/UX Designer


Vocabulary creation
Taxonomy system
UI/UX Design


Axure Pr
Adobe Photoshop
Adobe Illustrator


Problem Statement

Color is an essential component of art and design. However, when it comes to color testing it has a high error rate, which results in significant material, financial, and time waste for artists and designers.



One solution was to create a digital library and an online community in which designers and artists can share and document their formulas. The predicted outcome is that artists and designers will be able to figure out the process quicker as they connect. 

Market and Competition Research

I conducted market research in order to determine business opportunities and competition. I found that there was no technology available on the market that could assist artists in their manual processes.


I believe that artists and designers are facing challenges in obtaining

desired color formulas.

User Research

The objective of the user research is to better understand the current user journey, identify pain points, and identify opportunities for improvement. 

Sample size

Survey ( Participants: 355, Age ( 18 - 55 ), Questions: 10 )

Interviews: ( Participants: 18, Age ( 18 - 50 ), Duration: 20-30 minutes )

On average art students spend about 255$ on art supplies per semester.
On average it takes about 100 hours to create a new artwork
About 35% of art materials go unused in the US.
"It's hard to predict what will work for my project, so I usually buy more than I need."
- Sara Armstrong
"I spend the majority of my painting time testing colors". 
- Mike David
"Making colors is tricky. I like to make pigments in large quantities since it's hard to get the same color twice".
- Celia Glastris

Ethnographic Research

I spent a few weeks observing and interviewing artists in their studios. Among the departments I visited were those dealing with fiber, ceramics, painting, and fashion design. 

Screen Shot 2021-12-28 at 10.34.49 AM.png



5 of the 18 participants were colorblind in varying degrees. Statistics indicate that one in ten men are colorblind. As a result of my findings, I had the opportunity to consider a range of problems and solutions for designing for accessibility and inclusion.



Following my surveys and interviews, I created the following personas to address common user journeys and pain points.

Christopher Smart

Occupation: Painter

Age: 32 


Inability to see color (Colorblindness).


  • Practicing independently without relying on others to confirm the color

  • Needs to know the RGB equivalent from 0-255 to determine if the color is more blue or red

I have great difficulty painting flesh tones correctly. Too much or too little red will make the painting look off. What I need is a color selector with labels.

Jacob Watts

Occupation: Ceramic Student

Age: 19


  • Color cannot be determined until the pot has been fired.

  • A high number of trials is needed to accomplish the desired result.


  • an easy way to learn the outcome before firing.

  • an easy way to retrieve color recipes.

Young Student

“Every project is a new learning experience. I'd rather learn from the experience of other artists rather than go through the entire process on my own”

Cherneva Elena

Occupation: Fashion Designer

Age: 25


Difficulty documenting and sharing formulas with her team.


  • An easy way to share, search, and document recipes.

  • An easy way to determine Pantone, Hex, or RGB values for materials in real life. 

Young Model

85% of consumers cite color as the main reason they buy products. I need something that tells me how to match the exact shades I want in my designs and share them with my team.

Journey As is

This is how these three personas go through their journey of testing colors, discovering products, documenting the process, and sharing their resources It was one of the most valuable artifacts since it helped me understand and structure the journey for the potential users.


Feasibility Study

I conducted feasibility research for the product in order to determine if it would be possible to convert the digital color system into real-life colors. A few important factors I considered were as follows:


Color Systems:


Based on this, it can be learned that RGB colors, when combined, produce a white color, whereas, in the real world, the combination of red, green, and blue will produce a black pigment. I conducted further research to understand the conversion between RGB and CYMK systems.

Color Perception:

Color hues will differ for the same color on different computer screens and brightness levels. 

Screen Shot 2021-12-28 at 2.52.22 PM.png

Limited Color Gamut: 

Contrary to the human eye, computers and cameras are limited in their ability to perceive and show color. 

My conclusion was that while it may not be possible to achieve 100% accuracy through digital color conversion, even 80% accuracy would reduce the number of errors and trials significantly. As a result, I decided to pursue ways and other means of delivering the product. 


I shaped my findings into opportunity statements to support the ideation process. I used the How might we (HMW) frame as it doesn’t suggest a particular solution, but give room for innovative thinking.

Problem: The information is scattered all over the place and hard to navigate
Problem: There is no convenient or practical way to share recipes 
Problem: Users and teams perceive color differently 
Solution: Make information easier to navigate?
Solution: Create a solution that makes it easier for the community to share recipes?
Solution: Make it easier for users to label and identify colors?

With the help of art and design students, we brainstormed and designed during the art and technology workshop. We followed a method known as Design Charrlettes, and after dot voting, I decided to move with building a mobile application. 

I conducted an open card test on Information Architecture following this session. It proved very useful in understanding how different users perceive information differently

Paper prototype test (iteration)


After quick paper prototyping and iterations for feedback from potential users, I created the following user flow

​User flow! 

color app_edited.jpg


I created wireframes and a clickable version on InVision to test the workflow and gain further feedback before jumping into the following high fidelity design



In terms of implementation, I preferred the storyboard and agile backlog technique over other techniques as they clearly show the relationships between larger pieces of work. 


As a result, I have prioritized the implementation process as follows:

Minimum requirements: necessary features for the creation of the product. 

Major requirement: the features that users expect from a product of this type.

Nice to have: features for the user's delight. 

I worked closely with the developers throughout the implementation process. 

Results & Impact

The application received much positive feedback. Some artists have commented that the software has saved them hours of work and they are very excited to begin digitally journaling their color swatches.


  • Exploring the broader user journey through user interviews and surveys was a game-changer. As a result, I gained insight into the real motivation and mental model of our potential users.

  • Planning a strategy for launching an MVP made launching the product much easier.

  • Tests are necessary for ideas that have never been attempted before. They minimize the risks associated with developing the idea. 

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