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Arumya is a health care company specializing in helping elderly adults and patients take their medications on time and maintain a track record with their doctors and caregivers. Their medical ecosystem aims to connect doctors, pharmacists, and patients through an app that integrates medical data with a pill dispenser that illuminates when it is time to take medication.


As the lead designer on the team, I worked closely with the founder to redesign the entire product to align it with the new vision and direction. Among my responsibilities as a product designer were product management, hiring tech talent, choosing tech stacks, and collaborating with developers for Q&As to ensure that the project was completed. 

In line with my non-disclosure agreement, confidential information has been withheld.


Product Designer


1  Founder
1  Product Designer
2  Developers 
3  Interns


Information Architecture 
UI/UX design
Visual Design 
Product Direction
Product Management


Axure Pr
Adobe Photoshop
Adobe Illustrator



There were several major bugs and unnecessary steps in the application, resulting in a poor user experience and a high abandonment rate.



The solution involves simplifying and elevating the user experience by redesigning the system and decreasing the number of clicks and misdirections currently present.

Market and Competition Research


To deepen my understanding of design patterns, heuristics, and potential areas for innovation, I conducted a SWOT and UX analysis of existing solutions.

User Research

Before the project, no data had been collected. Consequently, this study collected qualitative and quantitative data. In addition, I interviewed current users to gain a better understanding of their journeys and the obstacles they encounter with the current system. 

50% of patients do not take their medication as prescribed.
On average there are 125,000 deaths a year. 
44 out 100 prescriptions never picked up at the pharmacy.
"Taking pain meds made me dizzy and out of focus, so when I had another dose, I either forgot or took the wrong amount."
- Ibraheem
"My brother passed away, but I remember him taking the medication on his own and sometimes missing doses because he was sleeping and exhausted." 
- Saab
"I always have to be with my grandmother when we go to the hospital to make sure she gets her medication from the pharmacy."
- Sara



The following are three major pain points: 

1- Users often forget to check their notifications and thus forget to take their medication or give it to their caregiver. 

LockScreen Notification.png

2- The interface was cluttered with features and confusing to use, especially for the elderly.

add medication-1.png

3- The overall app experience and visuals made patients feel like they were ill. 



I shaped my findings into opportunity statements to support the ideation process. I used the How Might We (HMW) frame as it doesn’t suggest a particular solution, but give room for innovative thinking.

Problem: Users forget to check their notofication
Problem: The user Interface and experience is complicated
Problem: The overall visual design makes users feel ill.
Solution: Make it easier to remember?
Solution: Simplify the UI/UX  and make it easy to use?
Solution: Use a cold color palette and calming visuals?

In this phase, I used a technique known as possible futures to create different scenarios and quick sketches. The method relies on combining existing products' features to create a complete solution for the problem that is existing.

Screen Shot 2022-01-09 at 10.32.59 PM.png

Wireframing and Testing 

On InVision, I created wireframes and a clickable version to test the workflow and gain feedback. During this phase, I focused on solution-oriented design in order to simplify the system. A/B testing was also conducted at this stage.


Some of the highlights are as follows: 

> Navigating the user one step at a time, rather than overloading them with information.

> Provide appropriate keyboards for each entry field to facilitate the entry of information.

> Adding a simple countdown timer.

> Creating a flexible schedule for entering the medication into the system.

> Creating a critical alert.

High Fidelity Design

I focused on rebranding and visual design at this stage to create the high fidelity design. Here are some of the highlights:

> Designed an easy method for identifying medication by color and shape. 

> I worked directly with the founder to reshape and create the desired look. I used calming blue shades of colors and removed the doctor and patient icons to create a calming and relaxing experience.

Introducing Arumya


Never forget to take your medication again

> With Arumya, you can easily create user profiles for you and your family members and manage all their medications in one place.

> By turning on the critical alert, Arumya will remind you to take your medications even when your device is asleep.


Keep yourself and your loved ones safe

> Easy steps to create medication with a flexible schedule

> With Arumya you'll ensure taking and tracking the right dosage.

> See the drug-to-drug interaction warning for information about how your medications may interact

Keep all your health data safe in one place

>You can share your medication history and the time you started and stopped taking medication with your doctor and caregiver.


Implementation, Testing, and Iterations

I worked closely with the developers to ensure the successful completion of the project. Among the highlights are the following:

> Rather than using other techniques, I utilized the storyboard and agile backlog techniques since they clearly illustrate the relationships between larger pieces of work. 

> Decided on tech stacks to ensure the app would be available both on the Apple Store and Google Play Store as well as meet the project budget, deadline, and ensure that there would be no future obstacles to the linkage of the application to the medical device.

> Checked that the application does not contain bugs previously discussed.

> Following the release of version 1.0, we also redesigned a number of subsequent iterations in response to customer feedback. As an example, we removed the password requirement and only required it for doctors in order to comply with regulatory requirements and ensure patient confidentiality. This enabled other users to register using their phone numbers to expedite the process. 

Results and Impact

> Enhanced customer satisfaction and achieved an application star rating of 5/5

> Increased user base by 38%

What I would do differently

Due to our limited budget and resources, we missed out on opportunities to make this even more effective. As such, if we had the opportunity to push this even further, these are the changes I would make:

> Test in a physical setting.

> Dive deeper into the user's journey.

> UI Transitions to give visual orientation.

> Dive deeper into accessibility testing.

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